About me

Onassis Gan Eng Joo, an entrepreneurial visionary. Beginning his journey in his early 20s, Gan prioritized foresight and innovation, leveraging the dot-com boom to position his company as a leader in digital real estate advertising. His early recognition of the internet’s potential laid the groundwork for a sustainable, tech-driven business model.

Core Services & Platforms
Gan specializes in property advertisement solutions through three key platforms:

1. Adsforce: A targeted advertising platform designed for real estate agents and developers, utilizing data analytics to optimize ad placements across digital channels (e.g., social media, search engines).
2. Incomecare: A niche service focusing on investment property marketing, offering tools for ROI analysis and tenant acquisition strategies, potentially integrating financial advisory elements for investors.
3. Propertyshow: Property digital platform designed to showcase properties, connect stakeholders (buyers, sellers, investors, agents), and facilitate transactions. These platforms can range from virtual property exhibitions to listing aggregators and proptech tools.

Strategic Moves & Competitive Edge

• Premium Domain Acquisitions: From 1997 onward, Gan secured high-value domain names (e.g., SGAgent.com, SGRealtor.com), enhancing brand authority and organic search traffic. These domains serve as dedicated portals for luxury listings, virtual tours, and market analytics.
• Advertising Investment: Gan allocates significant resources to omnichannel marketing, including SEO, AI-driven ad campaigns, and partnerships with real estate agencies. This approach drives user engagement and positions the platform as a hub for Singapore’s premium property market.

Long-Term Vision & Outcomes
Gan’s “true investment approach” emphasizes patience and adaptability. By anticipating digital trends (e.g., mobile-first users, AI), Gan has sustained growth, evidenced by:

• High traffic on premium domains, translating to lead generation for partners.
• Loyal clientele among Singapore’s top real estate agencies.

Legacy

Over 25+ years, Onassis Gan Eng Joo’s blend of strategic domain investment and tech innovation has cemented itself as a pioneer in property advertising, demonstrating how early digital foresight can yield long-term industry impact.